"Az-buki" National Publishing House
Ministry of Education and Science
Wikipedia
  • Login
  • Registration
Strategies for Policy in Science and Education-
Strategii na Obrazovatelnata i Nauchnata Politika
Няма резултати
Вижте всички резултати
  • Home
  • About the journal
  • Editorial Board Members
  • Contents
  • Guidelines
    • Guide for Authors
    • Reviewer's Guide
  • Publishing Ethics
  • Contact
  • Subscribe now
  • en_US
  • Home
  • About the journal
  • Editorial Board Members
  • Contents
  • Guidelines
    • Guide for Authors
    • Reviewer's Guide
  • Publishing Ethics
  • Contact
  • Subscribe now
  • en_US
Няма резултати
Вижте всички резултати
Strategies for Policy in Science and Education-
Strategii na Obrazovatelnata i Nauchnata Politika
Няма резултати
Вижте всички резултати
Home Uncategorized

The School Marketing in the Context of Inclusive Education

„Аз-буки“ от „Аз-буки“
21-03-2024
in Uncategorized
A A

Dr. Miroslav Terziyski, Assist. Prof.
South-West University “Neofit Rilski”

https://doi.org/10.53656/ped2024-2.06

Absract. The article presents a study of the role of marketing in the school institution in the context of inclusive education. Considers advertising and PR as the most important elements of marketing communications for presenting the educational services that the school not only offers, but also qualitatively implements. Emphasis is placed on the importance of Internet marketing for popularizing the offered educational services and as a source for informing the target audience, and as a way to form and develop the brand and image of the school. Its importance for launching the idea of inclusive education and the need to change society’s behavior towards this humanistic idea is emphasized. Based on the results of our own survey with students and parents of children with and without special educational needs, conclusions are drawn about the information most often sought by the target group and which needs to find its place in the school’s internet marketing.
Keywords: school marketing; inclusive education; digital marketing; parents; children with special educational needs

Log in to read the full text Your Image Description

Свързани статии:

Default ThumbnailTHE STEREOTYPES OF PEDAGOGICAL STUDENTS – BARRIERS TO THE IMPLEMENTATION OF QUALITY INCLUSIVE EDUCATION Default ThumbnailCHALLENGES TO INCLUSIVE EDUCATION – THE CHILD WITH HYPERACTIVITY AND AGGRESSIVE BEHAVIOR Default ThumbnailPsychoeducational Programs for Enhancing Reflective Parenting Capacity: a Systematic Review Default ThumbnailInformation and Communication Technologies in Inclusive Education, Including for Students with Special Educational Needs
Tags деца със специални образователни потребностидигитален маркетингприобщаващо образованиеродителиучилищен маркетинг

Последвайте ни в социалните мрежи

Viber
shareTweet
Previous article

Project “Educational and Rehabilitation Hub” in the Conditions of War and Post-War Times: the Alternative Model

Next article

Медицинският университет – София, открива нов институт

Next article
Медицинският университет – София, открива нов институт

Медицинският университет – София, открива нов институт

Utilizing Field Trips as an Effective Organizational and Pedagogical Solution for Assisting Children to Gain Long-Lasting Knowledge in a Real-World Experiences

Lifelong Learning. Online Learning Opportunities

Последни публикации

  • Сп. „Стратегии на образователната и научната политика“, книжка 1s/2025, година XXXIII
  • Сп. „Стратегии на образователната и научната политика“, книжка 1/2025, година XXXIII
  • Годишно съдържание сп. „Стратегии на образователната и научна политика“, 2024 г.
  • Сп. „Стратегии на образователната и научната политика“, книжка 6/2024, година XXXII
  • Сп. „Стратегии на образователната и научната политика“, книжка 6s/2024, година XXXII
  • Сп. „Стратегии на образователната и научната политика“, книжка 5s/2024, година XXXII
  • Сп. „Стратегии на образователната и научната политика“, книжка 5/2024, година XXXII
  • Сп. „Стратегии на образователната и научната политика“, книжка 4s/2024, година XXXII
  • Сп. „Стратегии на образователната и научната политика“, книжка 4/2024, година XXXII
  • Сп. „Стратегии на образователната и научната политика“, книжка 3s/2024, година XXXII
  • Сп. „Стратегии на образователната и научната политика“, книжка 3/2024, година XXXII
  • Strategies for Policy in Science and Education, Number 2/2024, Volume 32
  • Strategies for Policy in Science and Education, Number 1s/2024, Volume 32
  • Strategies for Policy in Science and Education, Number 1/2024, Volume 32
  • ГОДИШНО СЪДЪРЖАНИЕ НА СТРАТЕГИИ НА ОБРАЗОВАТЕЛНАТА И НАУЧНАТА ПОЛИТИКА НАУЧНО СПИСАНИЕ, ГОДИНА XXXI
  • Сп. „Стратегии на образователната и научната политика“, книжка 6s/2023, година XXXI
  • Сп. „Стратегии на образователната и научната политика“, книжка 6/2023, година XXXI
  • Strategies for Policy in Science and Education, Number 5s/2023, Volume 31
  • Strategies for Policy in Science and Education, Number 5/2023, Volume 31
  • Strategies for Policy in Science and Education, Number 4/2023, Volume 31
  • Strategies for Policy in Science and Education, Number 4s/2023, Volume 31
  • Strategies for Policy in Science and Education, Number 3s/2023, Volume 31

София 1113, бул. “Цариградско шосе” № 125, бл. 5

+0700 18466

izdatelstvo.mon@azbuki.bg
azbuki@mon.bg

Полезни линкове

  • Къде можете да намерите изданията?
  • Вход за абонати
  • Home
  • Contact
  • Subscribe now
  • Projects
  • Advertising

Az-buki Weekly

  • Вестник “Аз-буки”
  • Subscribe now
  • Archive

Scientific Journals

  • Strategies for Policy in Science and Education
  • Bulgarian Language and Literature
  • Pedagogika-Pedagogy
  • Mathematics and Informatics
  • Natural Science and Advanced Technology Education
  • Vocational Education
  • Istoriya-History journal
  • Chuzhdoezikovo Obuchenie-Foreign Language Teaching
  • Filosofiya-Philosophy

Newsletter

  • Accsess to public information
  • Условия за ползване
  • Профил на купувача

© 2012-2025 Национално издателство "Аз-буки"

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
en_US
bg_BG en_US
  • Login
  • Sign Up
Няма резултати
Вижте всички резултати
  • Home
  • About the journal
  • Editorial Board Members
  • Contents
  • Guidelines
    • Guide for Authors
    • Reviewer's Guide
  • Publishing Ethics
  • Contact
  • Subscribe now
  • en_US

© 2012-2025 Национално издателство "Аз-буки"