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Strategii na obrazovatelnata i nauchnata politika - Strategies for Policy in Science and Education
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Strategii na obrazovatelnata i nauchnata politika - Strategies for Policy in Science and Education
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Home Strategies for Policy in Science and Education (Strategies for policy in science and education-Strategii na obrazovatelnata i nauchnata politika) Contents of Strategies for Policy in Science and Education, 2019

The Educational Product and the Marketing Concept in the Management of Higher Education Schools

in Contents of Strategies for Policy in Science and Education, 2019

Dr. Teofana Dimitrova, Assoc. Prof. https://www.researchgate.net/profile/Teofana_Dimitrova

University of Plovdiv Plovdiv, Bulgaria

 

Abstract. The competition between higher education institutions in Bulgaria is growing and the practical realization of the marketing concept in the higher education system is becoming more and more urgent. Marketing is the key to creating and implementing a quality educational product. But there are different points of view in the interpretation of what the quality of higher education is, what the educational product is and how it differs from the educational service. The purpose of the article is to clarify the essence of these concepts. But the main focus is the argumentation of the need to adopt the marketing concept as a principle of management of higher education institutions. Specific actions are also indicated in this direction.

Keywords: marketing concept in higher education; educational product; educational service

 

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Последни публикации

  • Сп. „Стратегии на образователната и научната политика“, книжка 1/2021, година XXIX
  • Годишно съдържание сп. „Стратегии на образователната и научна политика“, 2020 г.
  • Сп. „Стратегии на образователната и научната политика“, книжка 6/2020, година XXVIII
  • Strategies for Policy in Science and Education, Number 5/2020, Volume 28
  • Strategies for Policy in Science and Education, Number 4/2020, Volume 28
  • Strategies for Policy in Science and Education, Number 3/2020, Volume 28
  • Strategies for Policy in Science and Education, Number 2/2020, Volume 28
  • Strategies for Policy in Science and Education, Number 1/2020, Volume 28
  • Годишно съдържание на сп. „Стратегии на образователната и научната политика“, 2019 г.
  • Strategies for Policy in Science and Education, Number 6/2019, Volume 27
  • Strategies for Policy in Science and Education, Number 5/2019, Volume 27
  • Social Dialogue and Education – Traditions and Contemporary Needs on the Labour Market
  • Integrative STEM Education: State, Challenges and Perspectives
  • Blended Learning: Challenges and Perspectives
  • The Educational Product and the Marketing Concept in the Management of Higher Education Schools
  • Student Motivation in Choosing Тeacher's Career
  • The Role of the Positive Psychological Climate in the School Class
  • Educational Cinematic Horizons in the Field of Media Education
  • Scientific-practical Conference „The Challenges of the Present and the Quality of Education“
  • Strategies for Policy in Science and Education, Volume 27, Number 4, 2019
  • Marketing Communications of Education – Semantics’ Communicative Approaches
  • Competitiveness of the Higher Education Institutions in the Context of Integration between Science, Education and Business
  • Accsess to public information
  • Условия за ползване
  • Профил на купувача

© 2019 "Az-buki" National Publishing House

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