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Strategies for Policy in Science and Education-
Strategii na Obrazovatelnata i Nauchnata Politika
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Strategies for Policy in Science and Education-
Strategii na Obrazovatelnata i Nauchnata Politika
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Home Strategies for Policy in Science and Education Contents of Strategies for Policy in Science and Education, 2019

The Educational Product and the Marketing Concept in the Management of Higher Education Schools

in Contents of Strategies for Policy in Science and Education, 2019

Dr. Teofana Dimitrova, Assoc. Prof. https://www.researchgate.net/profile/Teofana_Dimitrova

University of Plovdiv “Paisii Hilendarski”

 

Absract. The competition between higher education institutions in Bulgaria is growing and the practical realization of the marketing concept in the higher education system is becoming more and more urgent. Marketing is the key to creating and implementing a quality educational product. But there are different points of view in the interpretation of what the quality of higher education is, what the educational product is and how it differs from the educational service. The purpose of the article is to clarify the essence of these concepts. But the main focus is the argumentation of the need to adopt the marketing concept as a principle of management of higher education institutions. Specific actions are also indicated in this direction.

Keywords: marketing concept in higher education; educational product; educational service

 

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Последни публикации

  • Annual contents of Strategies for Policy in Science and Education- Strategii na Obrazovatelnata i Nauchnata Politika 2022
  • Strategies for Policy in Science and Education, Number 6/2022, Volume 30
  • Strategies for Policy in Science and Education, Number 5/2022, Volume 30
  • Strategies for Policy in Science and Education, Number 4/2022, Volume 30
  • Strategies for Policy in Science and Education, Number 3/2022, Volume 30
  • Strategies for Policy in Science and Education, Number 2/2022, Volume 30
  • Strategies for Policy in Science and Education, Number 1/2022, Volume 30
  • Годишно съдържание сп. „Стратегии на образователната и научна политика“, 2021 г.
  • Сп. „Стратегии на образователната и научната политика“, книжка 6/2021, година XXIX
  • Strategies for Policy in Science and Education, Number 5/2020, Volume 29
  • Сп. „Стратегии на образователната и научната политика“ – специално издание, книжка 4s/2021, година XXIX
  • Strategies for Policy in Science and Education, Number 4/2021, Volume 29
  • Strategies for Policy in Science and Education, Number 3/2021, Volume 29
  • Strategies for Policy in Science and Education, Number 2/2021, Volume 29
  • Сп. „Стратегии на образователната и научната политика“, книжка 1/2021, година XXIX
  • Годишно съдържание сп. „Стратегии на образователната и научна политика“, 2020 г.
  • Сп. „Стратегии на образователната и научната политика“, книжка 6/2020, година XXVIII
  • Strategies for Policy in Science and Education, Number 5/2020, Volume 28
  • Strategies for Policy in Science and Education, Number 4/2020, Volume 28
  • Strategies for Policy in Science and Education, Number 3/2020, Volume 28
  • Strategies for Policy in Science and Education, Number 2/2020, Volume 28
  • Strategies for Policy in Science and Education, Number 1/2020, Volume 28
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© 2019 "Az-buki" National Publishing House

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