Nikolay Kanchev
South-West University „Neofit Rilski“
Blagoevgrad, Bulgaria
https://doi.org/10.53656/voc22-405corp
Abstract. This article examines the role of an organization's corporate social responsibility activities as a tool for creating and maintaining a positive image, trust and sense of loyalty among customers. The main elements of corporate social responsibility, its relationship to corporate brand and employee engagement are shown. An analysis of the costs and benefits of corporate social responsibility and its impact on an organisation's financial performance is also discussed.
Keywords: corporate social responsibility; image; loyalty; customers; employees; cost-benefit analysis
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